How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 02:14

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Processes
Raleigh passes Bench for most HRs by catcher before All-Star break -- in 14 fewer games! - MLB.com
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
VMware drops the lowest tier of its partner program – except in Europe - theregister.com
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Good marketing is doing this well.